The secret of Wal-Marts success :: essays research papers

The world's biggest retailer, Wal-Mart, is moving into Europe, and the UK is its second objective after Germany. BBC News Online's Tim Weber takes a gander at the mysteries behind the organization's prosperity. The figures make the proprietors of corner shops and little retail chains shiver: Wal-Mart works 3,601 stores, utilizes in excess of 910,000 individuals around the world, deals summed a year ago to $137.6bn (Â £85.7bn) - proportionate to a tenth of Britain's all out financial yield. Patrick O'Connell: The biggest retailer on the planet started life as a solitary store in Arkansas The organization serves around 90 million clients consistently and has stores in the United States, Puerto Rico, Canada, China, Mexico, Brazil, Germany, Argentina and South Korea. Where Wal-Mart tracks, contenders tremble. UK stores will confront extreme occasions, however customers will undoubtedly receive the rewards. Extension Wal-Mart is the amazing daddy of all rebate chains. Its colossal US stores, double the size of the biggest European hypermarket, offer everything from food to attire to outdoor supplies to equipment. Richard Quest digs into the mystery of Wal-Mart's prosperity Working from modest away distribution center locales, Wal-Mart's rebate costs have trounced the opposition. After the passing of author Sam Walton in 1992, the organization quickly appeared to have lost its direction. Be that as it may, under the direction of new CEO and administrator David Glass it soon re-created itself. Wal-Mart offers a one-quit shopping experience, from staple goods and garments to equipment and work-out hardware Wal-Mart is currently more grounded than at any other time. Deals are rising again - up 17% a year ago. Solid shopper spending in the United States has helped the organization's fortunes. Be that as it may, the fundamental main thrust of future incomes will be Wal-Mart's program of persistent universal development. In Europe the organization has just entered the German market up until this point, purchasing 21 Wertkauf stores a year back and including 74 Interspar shops last fall. Sway Martin, leader of Wal-Mart's worldwide activities, says he needs to serve "a great arrangement of Europe". Also, one of his VPs, Carlos Criado-Perez, includes: "We are searching for any open entryway that could open in Europe." Wal-Mart needs to open for business in the internet also. Mr Martin accepts the Internet is "at the threshold" of taking off and he needs his organization to be "a prevailing player". The mystery of Sam's prosperity Wal-Mart is a moderately youthful organization, established 37 years prior by Sam Walton. Sam Walton, independent man and an American legend

The Origins of Black History Month

The Origins of Black History Month The causes of Black History Month lay in mid twentieth century student of history Carter G. Woodsons want to highlight the achievements of African Americans. Standard students of history forgot about African Americans from the account of American history up until the 1960s, and Woodson worked his whole profession to address this blinding oversight. His production of Negro History Week in 1926 prepared for the foundation of Black History Month in 1976. Negro History Week In 1915, Woodson helped found the Association for the Study of Negro Life and History (today known as the Association for the Study of African American Life and History or ASALH). The thought for an association committed to dark history came to Woodson as he was talking about the arrival of the supremacist film The Birth of a Nation. Examining it with a gathering of African-American men at a YMCA in Chicago, Woodson persuaded the gathering that African Americans required an association that would make progress toward a reasonable history. The association started distributing its lead diary The Journal of Negro History-in 1916, and after ten years, Woodson concocted the arrangement for seven days of exercises and recognitions committed to African-American history. Woodson picked the seven day stretch of February 7, 1926, for the main Negro History Week since it incorporated the birthday events of both Abraham Lincoln (Feb. 12), celebrated for the Emancipation Proclamation that liberated numerous American slaves, and abolitionist and previous slave Frederick Douglass (Feb. 14). Woodson trusted that Negro History Week would energize better relations among blacks and whites in the United States just as move youthful African Americans to commend the achievements and commitments of their progenitors. In The Mis-Education of the Negro (1933), Woodson deplored, Of the many Negro secondary schools as of late inspected by a specialist in the United States Bureau of Education just eighteen offer a course taking up the historical backdrop of the Negro, and in the majority of the Negro universities and colleges where the Negro is thought of, the race is concentrated distinctly as an issue or excused starting at little outcome. On account of Negro History Week, the Association for the Study of Negro Life and History started to get demands for progressively available articles. Therefore, in 1937 the association started distributing the Negro History Bulletin focused on African-American instructors who needed to join dark history into their exercises. Dark History Month African Americans immediately took up Negro History Week, and by the 1960s, at the tallness of the Civil Rights Movement, American instructors, both white and dark, were watching Negro History Week. Simultaneously, standard students of history had started to grow the American recorded story to incorporate African Americans (just as ladies and other recently disregarded gatherings). In 1976, as the US was praising its bicentennial, the ASALH extended the customary week-long festival of African-American history to a month, and Black History Month was conceived. That equivalent year, President Gerald Ford asked Americans to watch Black History Month, yet it was President Carter who formally perceived Black History Month in 1978. With the central governments favoring, Black History Month turned into an ordinary occasion in American schools. By the initial decade of the 21st century, be that as it may, some were addressing whether Black History Month ought to be proceeded, particularly after the appointment of the countries first African-American president, Barack Obama, in 2008. For example, in a 2009 article, pundit Byron Williams recommended that Black History Month had gotten trite, stale, and walker instead of enlightening and intriguing and served uniquely to consign the accomplishments of African Americans to an assistant status in American history. In any case, others keep on argueing that the requirement for Black History Month has not vanished. History specialist Matthew C. Whitaker saw in 2009, Black History Month, consequently, will never be outdated. It will consistently be to our greatest advantage to stop and investigate the significance of opportunity through the lived encounters of a people who constrained America to be consistent with its statement of faith and reaffirmed the American dream. The individuals who might kill Black History Month frequently overlook the main issue. Woodson would no uncertainty be satisfied by the development of the first Negro History Week. His objective in making Negro History Week was to feature African-American achievements close by white American achievements. Woodson stated in The Story of the Negro Retold (1935) that the book isn't such a great amount of that of Negro history as it is general history. For Woodson, Negro History Week was tied in with showing the commitments all things considered and adjusting a national authentic story that he felt was minimal more than supremacist publicity. Sources Carter G. Woodson: Father of Black History. Dark. Vol. 59, no. 4 (February 2004): 20, 108-110.Dagbovie, Pero Gaglo. The early Black history development, Carter G. Woodson, and Lorenzo Johnston Greene. Champaign, IL: The University of Illinois Press, 2007.Mayes, Keith A. Kwanzaa: Black Power and the Making of the African-American Holiday Tradition. New York: Taylor Francis, 2009.Whitaker, Matthew C. Dark History Month Still Relevant for US. The Arizona Republic. 22 February 2009. Accessible on the web: azcentral.com/arizonarepublic/perspectives/articles/2009/02/21/20090221whitaker22-vi p.htmlWoodson, Carter G. The Mis-Education of the Negro. 1933. Accessible on the web: http://historyisaweapon.com/defcon1/misedne.html.__________. The Story of the Negro Retold. The Associated Publishers, Inc., 1959.

Blog Archive Monday Morning Essay Tip Add Variety to Your Essay Structure

Blog Archive Monday Morning Essay Tip Add Variety to Your Essay Structure Writing can be challenging for many business school applicants, and some have particular difficulty changing their essay structure from one essay to the next. For example, a candidate might choose to use a quote at the beginning of an essay to create a sense of urgency: “This cannot be fixed. This cannot be fixed!” I stared blankly at the broken machinery and knew that the next few hours would be crucial… Using this kind of attention-grabbing technique can be acceptable under certain circumstances, but you should never use the same technique twice (and definitely not three times!) in one application. By starting more than one essay in the same manner, you are effectively sending your reader the message that you understand how to use a gimmick but not how to tell a compelling story in your own way. This is also a quick way to lose the admissions readers interest! So be sure to vary your approach with each new essay within a single application. We work with our candidates to ensure that their ideas are presented in fresh and different ways, to captivate the admissions committee with each introduction and, indeed, each essay. Share ThisTweet Monday Morning Essay Tips

Geography and Early Civilizations Essay - 917 Words

Geography and Early Civilizations Geography had a tremendous impact on early civilizations, the topography of the different regions played a key role in their development and formation. This statement by Fernand Braudel â€Å" Geography is the stage in which humanity’s endless dramas are played out† (Getz et al., Exchanges, 26) is a very moving and telling description. The terrain, whether it is natural or man made is not the end all, be all. It does however affect the stage a great deal. Mountainous areas act as blockades, which keep the societies independent, plains open up the area, and rivers enable everything to move around freely. 2 In Mesopotamia, the Tigris and Euphrates River played a tremendous role in the formation of this†¦show more content†¦The Himalayan Mountains as well as the Taklamakan and Gobi deserts isolated the Chinese civilization. This seclusion slowed cultural advancements from taking place in the region. Travelers did eventually arrive in China and brought with them new technologies and goods from outside the region. 1, 3 The Nile River was the life force of ancient Egypt. People from all over the region immigrated to the area for its irrigation waters and rich silt deposits. The geography of the region played a huge role in the way the inhabitants and civilization in general was formed. The main core of Egypt covered 386, 560 square miles, of which only 11, 720 were cultivable (Tignor et al., Worlds Together, 62). The Nile differed itself specifically from the Tigris and Euphrates in that its waters did not irrigate or fertilize nearly as well but it did create green belts along the water. This created a society that flourished along the river. The Nile unlike Mesopotamia did not have a bountiful borderland but did have a desert rich in materials. The Niles predictability as the source of life and abundance shaped the character of the people and their culture. (Tignor et al., Worlds Together, 63). The Nile was peaceful and calm unlike the vicious Tigris And Euphrates Rivers. Egypt with its natu ral borders, which included the Mediterranean Sea, Deserts, and Large Waterfalls, was very isolated. This helped to achieveShow MoreRelatedThe Influence of Geography and the Environment On the Development of Early Civilization 790 Words   |  4 PagesGeography and the environment play a monumental role in the establishment and success of a nearly every civilization. For example, rivers bring water and allow for agricultural development, while mountains or deserts provide for protection and create a barrier. Many things, such as the aforementioned deserts and mountains, can offer both positive and negative influences on the society in question. The climate and amount of rainfall is directly related to the success or failure of crop growing, andRead MoreThe Roles Of The Indus River Valley And Egyptian Civilizations721 Words   |  3 PagesRivers are the key aspect of civilization. The early civilizations are usually found by rivers. The reason is these rivers give early civilizatio ns certain gifts, or the essentials for survival. The rivers give people silt. Silt is a very wet clay the makes soil fertile for farming, no matter your location. In turn, the plans grown in silt give the civilizations food and items to trade. Another, gift is fresh water. You cannot drink salt water, or water your plants with salt water or they would dieRead MoreEssay on HISTORY1490 Words   |  6 PagesShort Answer 1. Explain the role of river valleys in the development of civilizations. Name at least two river valleys as examples. (10 points) Rivier valleys first and foremost provided water, a basic necessity for humans. It also provided fertile soil for agriculture, which led to settlements and brought hunting and gathering to an end. Once animals and plants were domesticated, and basic advances occurred these civilizations made irrigation systems from the rivers. Transportation was also easierRead MoreWhat is geography? Author Alastair Bonnett attempts to answer this question in the book titled the700 Words   |  3 Pages What is geography? Author Alastair Bonnett attempts to answer this question in the book titled the same. He states that geography is a â€Å"human enterprise...[that] is an attempt to find and impose order.†1 He explores the many facets of geography that include history, political power, climate, and the humans that live throughout the world. The first two chapters explain in more detail about how geography is knowing the world through both political order and nature. The first chapter of Bonnett’sRead MoreLiterature, Law Codes, And Archaic Sumerian Religion1003 Words   |  5 PagesMesopotamia had a profound effect on the earliest civilizations known to the world. Humankind’s ability to control irrigation waters directly correlates with the rise of mass agriculture. With this mastery of their river environment, early farmers were capable of supporting large urban populations. However, in Mesopotamia the Tigris and Euphrates rivers were both a source of life as well as destruction for early societies. In many ways, the geography of ancient Mesopotamia fostered a sense of catastrophicRead MoreAncient Mesopotamia Essay1004 Words   |  5 PagesMesopotamia had a profound effect on the earliest civilizations known to the world. Humankind’s ability to control irrigation waters directly correlates with the rise of mass agriculture. With this mastery of their river environment, early farmers were capable of supporting large urb an populations. However, in Mesopotamia the Tigris and Euphrates rivers were both a source of life as well as destruction for early societies. In many ways, the geography of ancient Mesopotamia fostered a sense of catastrophicRead MoreHow Do The Neolithic And Paleolithic Revolutions Differ?1657 Words   |  7 Pagesnow specialize on other things like building tools, architecture, science, etc. This creates a tremendous impact because it allows the civilization to advance in areas other than growth. New ideas can make the society more efficient and quickly increase the carrying capacity. 3. What controversy exists over the use of the term civilization? The term civilization has acquired a controversy because of the connotations it has adapted to carry. A civilized society is one that is credited with agricultureRead MoreThe Functions of Geography Throughout the Time Periods of History1325 Words   |  6 PagesGeography is the one discipline that throughout history has served many functions. Function like where to get resources, take a trip., find new places and function its served during different eras throughout history Furthermore three of geography most important function thought out history is the purposes it served during the eras of Roman, Greek, Chinese, Islamic and early modern Europe. The important purposes of geography through these ages and the benefit geography got from European ImperialismRead MoreComparison of Civilizations in the Ancient World Essay983 Words   |  4 PagesEarly civilization consisted of core values that defined the communities that resided within it. These communities were driven by numerous fact ors in which would decide the overall outcome of the civilization. Geography, social and economic values, and they’re culture all played an important role in the makeup of these civilizations. Mesopotamia was a successful farming community early on. Utilizing the Tigris and Euphrates rivers this community was able to create a successful way of farming throughRead MoreThe Historical Development of Geography774 Words   |  3 PagesHistorical Development of Geography The study of geography is a phenomenon that has been in existence for a significant number of years and the study goes back way into history of the earth, trying to uncover the several aspects that deal with the earth and naturally found physical matter. The study of geographical features began more than four thousand years ago, with the mapping of the physical features and places being the prime focus of such early studies. This was the duration when the

Essay on Oh Who Will Protect Poor Emily - 1027 Words

In Faulkner’s â€Å"A Rose for Emily†, there is a constant theme of protection for Emily Grierson, because she was a woman living in the south after the civil war and the requirements that were placed on women enable to be honorable. That is to say that, women needed to be protected by the men of the community during that time in history and women’s actions were constantly under watch to see if a woman was honorable and worthy of protection or not. Within the story, there are many instances in which this is shown. Faulkner also shows the reader a gender split between the men and women and how they felt towards Emily. In the book Literature by Edgar V Roberts, Faulkner begins the story â€Å"A Rose for Emily† with an extremely long sentence†¦show more content†¦This expresses the idea that women had expectations placed upon them from men as well as society, in order to be deserving of protection. There were restrictions placed upon the ideal behavi or of women also in this time in history. In an essay written by Michael L. Lahey titled Narcissa’s Love Letters: Illicit Space and the Writing of Female Identity in ‘There Was a Queen’, Lahey writes â€Å"And the presence of a female erotic gaze in â€Å"There Was a Queen† becomes significant if it signals the inevitable movement towards a female voicing, that absence which Faulkner makes so conspicuous in this story, as he does in his other texts of desire and sexual regulation, of female silence and silences females: Sanctuary, The Hamlet, â€Å"A Rose for Emily,† and especially The Sound and the Fury† (6). For a woman not to behave in an â€Å"appropriate† manner was to say she was not a â€Å"lady† and therefore was not honorable and not worthy of protection. In the story, the townspeople began to smell a foul smell coming from Emily’s house, but instead of confronting her, the men simply spread lime around her house because they did not want to offend Emily. This is another way in which Emily was sheltered or protected by the men in the community. This opinion is shared with the writer of an essay titled Gender andShow MoreRelatedWuthering Heights By Emily Bronte1193 Words   |  5 PagesJieyi Zhang Ms. Power ENG1D7 Monday, January 12, 2015 Wuthering Heights, a novel written by Emily Brontà «, is true to its name. Wuthering, meaning a fierce wind, pertains to the wind stirring the souls of the two characters, Catherine Earnshaw and Heathcliff, and brings their emotions to extreme heights, which results in extreme behaviour and acting without thinking about the possible consequences. The main theme of this gothic romance novel is passion. The strong emotions such as love, hate, andRead MoreThe Foreclosure Crisis Of Foreclosure1777 Words   |  8 Pagesbigger more expensive house that you still couldn’t afford, mostly done with subprime mortgages with fluctuating interest rates for people with poor credit. All of a sudden, everyone was a real estate investor. People who had no prior knowledge or experience in real estate were buying up properties faster than they could count them. Real estate investors who did have prior real estate knowledge wanted to follow the trend of buying tons of properties so they would b uy out of state. I’ll never forgetRead MorePoems with Theme with Life and Death and Their Analysis8446 Words   |  34 Pageson the bright side of life. Rarely has the writer of this paper read poems that mention about life after death, as what Buddhists believe. It seems that most of those we happen to come across are written in English by poets who are Christians. However, some of the poems do not have anything to do with religion. Language can be used in several ways to tell a story, marvel at the wonders of nature, explain the universe, give advice, or ponder the mysteriesRead MoreEmployment Cycle15431 Words   |  62 Pagespersonnel. The necessary plans will then need to be made to either overcome the shortage (recruit) or reduce the excess (redundancy). figure 10.2 Many people are now working past the usual retirement age. to as ‘grey power’, followed by Generation Xs who are advancing in age and level of experience, but likely to remain longer working with one employer. Generation Y employees are more ‘tech savvy’, and looking for a leadership style that focuses more on emotional intelligence rather than command andRead MoreTop 1 Cause for Project Failure65023 Words   |  261 Pagesfailure? From experience, the following are the TOP10 causes of Project failure that Mathew can think of (they are not in any kind of order): #1. Lacking Sponsor s Involvement/Ownership #2. Halo Effect (Wrong Man for the Job) #3. Poor HR Management #4. Poor/Inadequate Project Communications #5. Ignoring Project Stakeholders #6. Absence of Risk Management #7. Scope Creep/Unrealistic Expectations ( scope creep: Frequent and uncontrolled changes in the scope or requirements of a project) Read MoreCase Studies13817 Words   |  56 Pagesstart as soon as possible. Should Eric accept the offer? If he does, can he continue to pursue other jobs actively? Here are some resources that may help: CASE STUDY #2 The Case of the Reference Request By Jim Balassone A former employee who was fired due to poor quality work, absences, and lateness related to her drinking problem, informs you that she has applied for a position at another company and has already given your name as a reference. She desperately needs a job (she is a single parent withRead MoreDissertation Proposal on Managing Diversity of Workforce18916 Words   |  76 Pages2009 Vol.2 No.1 2009 Robert D. Lawsson 217 benefits and rewards, cultural change, and best practices) are essential in managing a multi-generational workforce (i.e., independent variable). Only Generation X (1961-1981) and Millennial (1982-2000) who have been employed by an intelligence agency will be included in this research. The Silent Generation and the Baby Boomers were not included in the study because the emphasis of the research is placed on the younger more diverse work force. SeveralRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesan unprecedented number of people that soared well into the hundreds of millions by century’s end. But for a clear majority of these migrants, movement was coerced by flight from war and oppression or was enticed by labor recruiters who preyed on the desperately poor. The prospects for the great majority were almost invariably lives of drudge labor in urban sweatshops, on tropical plantations, or on the wharves of an expansive, global export economy. Throughout the century, advances in humanRead MoreThe Censorship of Art Essay example14698 Words   |  59 Pagesthen 11-year old daughter. She was shocked to find out that one of the songs on the album, Darling Nikki, contained a reference to female masturbation. The same Prince song was also listened to by the daughter of free-lance journalist Kandy Stroud, who was shocked to discover that her daughter was exposed to unabashedly sexual lyrics (Stroud 1985:14). Around the same time, Susan Baker, wife of former Treasury Secretary and White House Chief of Staff James Baker, overheard her 7-year old child singRead MoreLogical Reasoning189930 Words   |  760 Pagesthe sign, and she agrees with Emilio that the nearby stream might not even contain Giardia, so she decides to do whatever the majority wants. She adds that the three of you might get lucky while you are hiking out and meet someone who can help, maybe a hiker who knows more about Giardia or has extra watersterilization tablets. Then again, you might not be so lucky; you didnt pass anybody on the way in. Hiking out while you all have a bad case of Giardia might even be life threatening. Emilio

How Good and Evil Are Portrayed in the Strange Case of...

The Strange Case of Dr. Jekyll and Mr. Hyde In the novel ‘The Strange Case of Dr. Jekyll and Mr. Hyde’ Robert Louis Stevenson explores humankinds conflicting forces of Good and Evil. Through the central characters and the key theme of the duplicity of mankind Robert Louis Stevenson successfully portrays the theme of Good and Evil in the novel ‘The Strange Case of Dr. Jekyll and Mr. Hyde. In the novel good is portrayed by Henry Jekyll and Gabriel Utterson. Mr. Utterson is a London lawyer and an old friend of Henry Jekyll, he is loyal to his friends and is concerned about Henry Jekyll and questions him of his new friend Mr. Hyde to whom he has left his possessions in his will: ‘You know I never approved of it’ ‘ ‘My will? Yes,†¦show more content†¦This shows both good and evil in Henry Jekyll, he is good in the sense that he wouldn’t put his profession to shame yet evil as although it is Edward Hyde who indulges in his pleasures, it is still Dr. Jekyll’s soul who is directing these actions. In the novel, although Dr. Jekyll does represent good he is not to represent only good but also evil. EVIL In the novel evil is portrayed by Mr. Hyde and as the novel progresses evil begins to gain more power over good, Mr. Hyde begins to take over Dr. Jekyll and becomes more dominant. Jekyll is beginning to lose control and his evil side is taking over: ‘I was slowly losing hold of my original and better self, and becoming slowly incorporated with my second and worse.’ Mr. Hyde is a small and ugly looking man and this contributes to how he is perceived and a person. His appearance and manner provoke a bad reaction from people: ‘Gave me one look, so ugly that it brought out the sweat on me like running. I had taken a loathing to the man at first sight. At the time Stevenson was writing the novella, people were very judgmental of those who looked different. Back then, these deformed people would have been shut away. These reactions from the late 1800s had a huge influence on the attitudes that Stevensons characters had towards Hyde in the book. Throughout the novel there are many different descriptions of evil. The doors used by Jekyll and Hyde are an example ofShow MoreRelated Good and Evil in The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson4276 Words   |  18 PagesGood and Evil in The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson Throughout the story of â€Å"The Strange Case Dr Jekyll and Mr Hyde†, the author, Robert Louis Stevenson, presents his idea of the duality of man- where we all have a dark, wicked side within us, where evil is held in waiting to surface, but we hide it away, we pretend it does not exist, and we keep it tame. He presents this idea by using two protagonists, Dr Jekyll and Mr Hyde, who are actually the sameRead More Analysis of The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson2888 Words   |  12 PagesAnalysis of The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson In an attempt to consider the duality tale, one narrative inevitably finds its way to the top of the heap as the supreme archetype: Robert Louis Stevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde. Immense disagreement permeates the pages of literary criticism relevant to the meaning of the story. Yet, for all of the wrangling focused on the psychology, morality, spirituality, and sociality of the story, itRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesvi BRIEF CONTENTS 4 The Organization System 16 Organizational Culture 511 17 Human Resource Policies and Practices 543 18 Organizational Change and Stress Management 577 Appendix A Research in Organizational Behavior Comprehensive Cases Indexes Glindex 637 663 616 623 Contents Preface xxii 1 1 Introduction What Is Organizational Behavior? 3 The Importance of Interpersonal Skills 4 What Managers Do 5 Management Functions 6 †¢ Management Roles 6 †¢ Management

Major role in the novel Essay Example For Students

Major role in the novel Essay The death of Victors mother was due to self-sacrifice whilst nursing Elizabeth with scarlet fever. This left Victor in a single- parented family; something that many families today are facing. Victor develops an un-natural obsession with his mother, often referred to as the Oedipus Complex, and he continues this worship even after she has died. This is perhaps when Victors obsessive behaviour, something we all fear today, starts, as he becomes entangled in a web of his possessive love for Elizabeth and his personal drive in his work. Victor is perhaps so possessive over Elizabeth because he sees her as his own belonging after she is presented to him by his mother, shown here; Interpreted her words literally and looked upon Elizabeth as mine- mine to protect, love and cherish. (Ch1, pg36, line2) We can relate to this through the role that the possession and belonging of items, or loved ones plays in our lives; we become jealous at the very thought of losing them. Tragic irony plays a poignant but major role in the novel. Victor Frankenstein grows up surrounded by the death of his own family and those around him affected by the cholera epidemic. He feels the remorse and suffering caused by this natural event and consequently doesnt want the ones he loves to feel the same pain that he has gone through. From this, he develops an obsession with creating an immortal being; a person composed of the finest ligaments, so that no one would ever have to suffer the pain of losing someone so dear again. Through doing this, he is believed to have cheated death and nature and subsequently results in killing the ones he was initially trying to save. We can relate to this today as we are enduring death everyday and can identify with the loss that Frankenstein feels. An obvious notable factor in the book is the lack of family religion. Many people, not only at the time of publication, but also today think that if a family do not believe or have God in their lives then they will be punished, and they are seen as lesser people if they have no spirituality. In the book, it is as if we are playing God; like Him, we have the ability to decide the fate of the people, like the courts of justice. If someone today commits a horrendous crime then we have the power to lock them, just like in the novel, where society and the monster are able to decide the fate of the characters, for example, when Justine is hung unfairly without trial after she is accused of murdering Willy, as she pleads guilty although innocent; I did confess; but I confessed a lie. (Ch8, pg87, line7) We are also like God today, and can relate to Victor Frankenstein in that he tries to create a faultless being. The modern audience are acquainted with genetic engineering and as we are always making scientific advances, like at the time of publication, the fear of the unknown is still very relevant today. Just like Frankenstein, who attempts to eliminate something that isnt perfect, we today have the power to do this through abortion and also are able to perfect a child before it is born, dismissing blemishes by choosing the colour of their eyes or skin. We are currently making mistakes in this area and will result in paying for this blasphemy and already are. The moral of the story is to accept life for what it is, if not we will create the ultimate evil, embodied by the monster. Mary Shelleys Frankenstein can therefore relate as much to a modern audience as a contempary audience at the time of publication, due to specific devices and themes that are used by the author to prevent it becoming stagnated and topics that hold an area of interest for the viewers.